A mobile app offers another and more personal way to connect with your audience. With around 2.6 billion people having high-powered mobile devices a mobile app allows you to easily engage users anytime, anywhere.
Having a mobile app can strengthen your brand simply by existing. Everytime users see and use your app your brand recognition grows and providing a good experience will keep them coming back.
With an app you can provide unique experiences to your users that are convenient, easy to access, and simple. The more you provide to your audience through an app, the more they'll want to use it and interact with your company.
Apps are a great way to stand out from the competition and appeal to the younger crowds. Having an app shows you are keeping up with the times and adds credibility to your business.
Make use of geo-targeting by targeting your audience when they are nearby and sending them alerts or deals. You can use their location to find local weather forecasts, find a nearby store, alert them to events in the area, and much more!
With an app any process can be completed with just a few taps. In many cases the same task on an app is faster then opening a web browser and doing the same task on a website.