How Web Design Referrals from BNI Okemos Helped Me Grow My Business

What if one weekly meeting could change everything?

I’m Kyle Shumaker, founder of Shumaker Technology Group. Since launching my business nearly two decades ago, I’ve evolved from a solo freelancer to a full-time web design agency owner—thanks in large part to one smart move: joining BNI Okemos.

In this post, I’ll show you exactly how web design referrals from BNI Okemos helped me:

  • Build a steady stream of referrals
  • Grow partnerships with trusted pros
  • Expand into new services and even acquire a competitor

Let’s dive in.

Who I Am

I started doing freelance web development as a high school student in the early 2000s, and officially launched Shumaker Technology Group in 2007. Today, we serve businesses, municipalities, and nonprofits across Okemos, Greater Lansing, the entire state of Michigan—and thanks to BNI Okemos, we’ve expanded into other states as well—with:

  • Custom website development
  • IT solutions & support
  • Electronic document management

BNI Okemos helped me focus on my core: web design referrals—and grow it exponentially.

How I Found BNI and Tapped Into Web Design Referrals

I first heard about BNI Okemos through a college intern around 2014. It stayed on my “someday list” until a client invited me to a meeting in 2015. I joined that same day.

That was 10 years ago—and I’ve been active ever since.

One of my first 1-to-1s was with Missy Trudell at Paper Image. She’s now one of my top referral partners. We pass clients back and forth like clockwork: she handles print, I handle digital. That’s the power of consistent web design referrals.

Why Web Design Referrals Work in BNI

BNI Okemos isn’t just about getting referrals. It’s about building trust and relationships.

I used to think I had to do it all myself. BNI changed that. Now I have:

  • Trusted experts I refer work to
  • A network of people who refer to me
  • More time to focus on what I love: web design

“BNI helps you grow without growing a giant payroll.”

It also helped me niche down—especially in the municipal/government space, where referrals multiply fast.

Big Wins (Including Buying a Competitor)

Back in 2021, I had a chance to buy part of a competitor’s business. It was scary.

But because a business coach in my BNI Okemos group talked me through it, I felt confident moving forward.

“She literally talked me off the ledge—and helped me close the deal.”

We’re still friends with the former owners, and the acquisition worked out beautifully.

More Than Just Web Design Referrals

I also do drone photography and video, especially for realtors. Thanks to BNI Okemos connections, that side of my business has grown too.

And being in BNI weekly? It’s boosted my public speaking, confidence, and credibility in the community.

My Advice to Local Entrepreneurs

If you’re starting a business in Okemos or Greater Lansing:

  • Specialize. You’ll grow faster than trying to serve everyone.
  • Network with intention. Relationships > business cards.
  • Join BNI (if you can commit). You must be present to win.

“You don’t build a business. You build a team—and the team builds the business.”

My Favorite Local Spot

We love going to High Caliber Karting & Entertainment for team outings. It’s the perfect place to unwind, laugh, and recharge.

Ready to Grow Through Web Design Referrals?

👉 Visit the BNI Okemos Chapter to learn more or attend a meeting.
👉 Want to work with me? Contact Shoemaker Technology Group or view our services.