Website development is at the core of the Shumaker Technology Group services. In today’s modern world, just about every company, organization, and association needs to have a website. Some may want to start small with just a home page that describes what the company or organization does. Others may have more advanced website needs such as email marketing, blogs, social networking, secured areas for clients/members, Custom Web Applications, or custom databases. Whether you need a small static website or a large dynamic website, The Shumaker Technology Group is here to help.
The Shumaker Technology Group specializes in creating websites that feature spectacular design, user-friendly navigation, and Search Engine Optimized web content. We’ll work with you to determine what Key Performance Indicators (KPIs) and metrics matter most to your business. Once we have defined your goals (whether it’s increasing sales, collecting leads, driving visits, etc.) we will customize your site to create a clear call to action which will help to increase traffic and conversions. We then measure the effectiveness of your website through platforms such as Google Analytics and Adwords to maximize your digital strategy. The Shumaker Technology Group keeps track of statistics that will help to improve your organic search engine rankings. We will present our progress to clients and report on keywords, landing pages, visitor demographics, traffic sources, average site duration, bounce rate and more. This will help your website land in the top results on search engines such as Google, Yahoo and Bing.
To see how a Lansing, Michigan based web design firm can impact your bottom line and improve your current website, visit our portfolio.